Commonwealth bank

I led a redesign of Home-in to make buying a home simpler and less stressful. We improved search, settlement, and the checklist experience, made navigation easier, and kept everything up to date with each buyer’s journey. This helped buyers feel more in control and confident, removed a lot of the hassle, and led to more properties being settled.

Role

Product Design, Visual and Branding

Company

Commonwealth Bank

Key Insights that shaped the redesign

Key Insights that shaped the redesign

01.

01.

Unclear next steps left buyers feeling stuck after adding a property. Important actions were buried inside collapsible lists, making it difficult to track progress and stay engaged.

02.

02.

A clunky onboarding slowed users down at key moments when they needed to act quickly on potential homes.

03.

03.

Competing apps were setting new standards with modern, simple, intuitive experiences — raising user expectations and exposing Home-in’s gaps in usability and design polish.

These insights uncovered an opportunity to better align the experience with user needs — by delivering clearer guidance, stronger structure, and a polished, modern design.

These insights uncovered an opportunity to better align the experience with user needs — by delivering clearer guidance, stronger structure, and a polished, modern design.

Clearer guidance, faster actions

Meet the new Home-in: designed to make home buying feel easier, faster, and more empowering.

We redesigned the flow to remove unnecessary steps and friction, helping buyers move forward faster with clearer next actions always in view. Every decision focused on making home buying feel less overwhelming — and more empowering.

We redesigned the flow to remove unnecessary steps and friction, helping buyers move forward faster with clearer next actions always in view. Every decision focused on making home buying feel less overwhelming — and more empowering.

Key solutions that reshaped Home-in

Key solutions that reshaped
Home-in

01.

01.

We restructured the task flow to provide buyers with a clear, prioritized path forward. Key actions were surfaced early, eliminating confusion and keeping buyers moving with confidence.

We restructured the task flow to provide buyers with a clear, prioritized path forward. Key actions were surfaced early, eliminating confusion and keeping buyers moving with confidence.

02.

02.

We simplified onboarding to get users into the product faster. By reducing friction and highlighting the value upfront, buyers could engage immediately when opportunities arose

We simplified onboarding to get users into the product faster. By reducing friction and highlighting the value upfront, buyers could engage immediately when opportunities arose

03.

03.

We refreshed the overall app design to meet modern UX expectations — improving visual clarity, reducing cognitive load, and making every interaction feel natural and effortless.

We refreshed the overall app design to meet modern UX expectations — improving visual clarity, reducing cognitive load, and making every interaction feel natural and effortless.

We set out to make Home-in simpler, faster, and easier for everyday buyers — reducing mental load, surfacing the right actions, and guiding them with timely prompts. Early results showed a 26% week-over-week increase in buyers adding new properties, proving that when the experience feels easier, buyers move forward with clarity and confidence.

We set out to make Home-in simpler, faster, and easier for everyday buyers — reducing mental load, surfacing the right actions, and guiding them with timely prompts. Early results showed a 26% week-over-week increase in buyers adding new properties, proving that when the experience feels easier, buyers move forward with clarity and confidence.

Helping buyers move forward, with confidence.

Helping buyers move forward, with confidence.

Home-in now makes home buying simpler, clearer, and more empowering for everyday buyers.

Home-in now makes home buying simpler, clearer, and more empowering for everyday buyers.