PURPOSE

Connection

Hope

PURPOSE

Connection

Hope

Designing calm, accessible care for everyone.

Navigating care in the UK is often full of choices but little guidance. Waterlily Care is created to change that—with a service that feels personal, clear, and genuinely supportive.

I led the branding and web design, shaping everything from the name to the visual identity. Every detail was crafted to build trust and help families feel confident at every step of the journey.

Role

Brand Design, Visual Identity, Web Design

Company

Waterlily Care

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Midnight Blue

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Eucalyptus Green

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Blossom Pink

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Deep Black

PLAYFAIR DISPLAY

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